Samsung Electronics has increased prices on key memory products by between 30% and 60%, depending on the type of chip — a direct result of the AI boom accelerating faster than the supply chain can keep up.
Massive demand from data-centre operators and AI developers has tightened the supply of DRAM and NAND flash to the point where Samsung is prioritising high-value AI customers over general consumer markets.
For now, the price surge will be felt most by enterprise buyers. But consumer hardware isn’t immune — those “I’ll upgrade when RAM gets cheaper” plans may need a reality check.
The bottom line: AI isn’t just straining GPUs. It’s stressing memory in ways the industry hasn’t seen in years.